Setup
You can set up Tag Manager in Site Kit by going to Site Kit > Settings > Connect More Services > Set up Tag Manager.
You can choose to select an existing Tag Manager account if you already have one. There will be an Account and Container drop down box which will list your accounts and containers for the Google account you signed into Site Kit with.
If you don’t have any associated Tag Manager accounts with the Google account you signed into Site Kit with, you can select the Create an account option. This will take you to the Tag Manager platform so that you can create your Tag Manager account.
Once you have created your account, you can click on Re-fetch My Account which will refresh the drop down boxes and allow you to select any newly created accounts and containers.
Once you have selected the account and container, click on the Complete setup button.
You will then be redirected to the dashboard where you will see a Successful setup banner for Tag Manager.
Settings
Tag Manager settings in Site Kit can be accessed at Site Kit > Settings > Connected Services > Tag Manager > Edit.
Account: This shows your Tag Manager account number and account name.
Container: This shows you Tag Manager container Id associated to the account.
Let Site Kit place code on your site: This toggle allows you to choose if you want Site it to place the necessary Tag Manager code on your site. If you choose to switch this option off, you will need to place this code manually.
Using Tag Manager tags
If you are looking to use Tag Manager tags as part of your Tag Manager setup, these are configured within the Tag Manager platform. Choosing to use tags such as Analytics or Ads, may impact these services if you have them connected in Site Kit. Connecting Analytics or Ads via tags will mean missing out on added custom dimensions added by Site Kit if the Site Kit gtag is disabled.
Site Kit will let you know if you already have code placed for another Google service on your site when trying to connect that same service via Site Kit.
It is recommended to connect other services such as Analytics and Ads via Site Kit and not using Tag Manager tags as you won’t gain the full benefits of what Site Kit can offer for these modules if you are using Tag Manager tags.
FAQs
Should I connect my Google Analytics account and property with Tag Manager or Site Kit?
While you can connect your Analytics using tags from the Tag Manager platform, we recommend using the Site Kit Analytics module instead. This will ensure Site Kit can create custom dimensions where applicable, and it will also ensure that the settings you apply within Site Kit for Google Analytics are applied.
How do I disconnect the Tag Manager module in Site Kit?
You can disconnect the Tag Manager module in Site Kit by going to Site Kit > Settings > Connected Services > Edit > Disconnect Tag Manager from Site Kit.