Today, we’re announcing that Site Kit is available for everyone to install from the WordPress plugin directory. Site Kit is Google’s official WordPress plugin – it enables you to setup and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content.

At WordCamp EU in Berlin in June 2019, we released Site Kit as a developer preview. Thanks to the thousands of developers who installed it and provided valuable feedback over the past 6 months on GitHub! We’ve drastically simplified the setup flow, fixed lots of bugs, and polished the main user flows.

Who is Site Kit for?

Site Kit makes it easy for WordPress site owners to understand how their site is doing and what to do next. As a WordPress site owner, Site Kit offers you:

  • Convenient and easy access to relevant stats directly in your WordPress dashboard. We save you time — see the key information right when you sign in.
  • Cross-product insights — Google Search Console, Google Analytics, PageSpeed Insights, AdSense — are combined into a single, intuitive dashboard. We help you make informed decisions, quickly.
  • No source code editing. This is the easiest way to install and manage Google products on your site in just a few clicks.

If you are a developer or an agency working on sites for clients, Site Kit can make your life easier: 

  • You’ll get aggregated insights from Google products, distilled in a dashboard that your clients or other teams can easily access. No need to copy data from multiple products to compile reports for clients. 
  • The site performance stats and improvement recommendations come directly from Google — your customers will be getting the latest best practices recommended by Google products.
  • Site Kit provides roles and permissions to help you manage access to the site’s data and make sure only the relevant people can see stats from Google products.

If you work on a plugin or hosting provider, Site Kit provides a scalable, easy way for your users to provision and access key Google tools and metrics.

  • Easy connection to official Google tools. Your customers don’t have to edit the source code to set up Google tools.
  • Added value for your platform. Your customers get important information about how their site is performing right in your own dashboard.
  • Flexible UI. You can pull stats from the plugin dashboard and display stats natively in your platform’s UI.

Key features

Main dashboard

The main dashboard helps you see the most important info about how your site is doing at a glance: how people are finding your site (traffic sources), your most popular pages, and what people search for to find your site.

Individual page stats

If you want to check how a specific page is doing, search for the title or URL from the main dashboard, and you’ll be able to narrow down to stats for just that one page. 

Admin bar stats


If you’re browsing your site while logged in, you can see key stats about the page you’re currently viewing directly from the admin bar.

Milestone notifications

Site Kit keeps you informed as you’re making progress and getting more views, more visitors, or other milestones for your website. 

Get started with Site Kit

To get started, install the plugin from the WordPress plugin directory. Here are some recommendations on how you can make the most of Site Kit:  

  • Review the main dashboard on a weekly basis and check for any significant changes in how people are finding your site. Are people finding your site from a new place?
  • Keep track of how your recent posts are doing by checking the individual page reports.
  • Compare the top performing pages and how people found them. Is a particular topic or product attracting more visitors from social channels? 
  • Set up new Google services to get more interesting insights — for example, if you enable PageSpeed Insights and Analytics, you’ll be able to see whether page load time affects bounce rate. 

If you are attending WordCamp US in Saint Louis, come by to see a demo of Site Kit and talk to the team We’re also happy to answer your questions in the Site Kit support forum. If you’d like to keep up with the latest news about Site Kit, sign up for our newsletter.