As of Site Kit version 1.146.0, Sign in with Google is now available to all sites. As a site owner, this new feature allows you to offer your site visitors a simple, secure, and privacy preserving way for them to sign in and optionally register using a passwordless, token-based authentication method.
Sign in with Google has many benefits for site owners:
- Improved User Experience: Offering a familiar and trusted sign in method like Google can streamline the registration and login process, encouraging more users to engage with your site.
- Increased user acquisition and retention: Use cases across different industries have been published demonstrating the impact of using Sign in with Google on increased sign up and sign in conversion. Websites that use Sign in with Google have seen conversion rates more than double (2x) for both sign ins and sign ups.
- Increased Efficiency: Eliminating the need to manage passwords and user accounts simplifies site administration and frees up time for other tasks. Site owners can also login to their WordPress administrator dashboard using Sign in with Google, without having user registrations open.
- Build Trust: Build user trust by offering a seamless & secure authentication experience.
For site visitors, the advantages include:
- Convenience: Users can easily and safely create accounts or sign into websites without the hassle of usernames and passwords.
- Availability: Sign in with Google works on all devices and platforms, including iOS or Android, so they can enjoy a seamless sign-in experience anywhere.
- Security: Google’s advanced security measures provide protection against Google account compromise.
- Privacy: Only the minimum data necessary to facilitate sign in is shared with the site.
If Sign in with Google sounds like a good fit for your website, just activate the service in Site Kit and give it a try! If you have any questions or comments, we’re always available to help via the Site Kit WordPress support forum.