Site Kit allows you to easily connect your site to multiple Google services.
Google Search Console
Useful for: Everyone
How it Connects: Site Kit creates a Search Console property for your account.
Explore how many people saw and clicked on your site in Google Search, what queries showed your site in Search, and your average search position. The data includes clicks, impressions, CTR, and position for your site, as well as query strings that users were searching for. Search Console is enabled for all sites in Site Kit. Learn more about Search Console.
Google Analytics
Useful for: Everyone
How it Connects: Site Kit creates an Analytics account on your behalf or connects an existing one and adds the Analytics script to your site’s <head>. Site Kit will add code for both Universal Analytics (UA) and Google Analytics 4 (GA4).
Analytics shows how users navigate your site by showing what pages are popular and how many people see each page. Learn more about Google Analytics.
Google AdSense
Useful for: Anyone who wants to earn money using ads
How it Connects: Site Kit prompts you to fill out the AdSense Sign Up form and places AdSense code on every page on your site. Note that AdSense accounts must be reviewed and approved by the AdSense team before ads will display.
AdSense allows you to earn money by automatically placing ads on your site. If you already use AdSense, you can track ad performance for your site within Site Kit. Learn more about AdSense.
PageSpeed Insights
Useful for: Developers
How it Connects: No code is added to your site. Site Kit shows your site’s PageSpeed Insights results in the dashboard.
Understand the real-world performance of your site as experienced by Chrome users; note that metrics may not be shown if not enough real-world users came to your site via Chrome. Get recommendations for optimizing your site speed. Learn more about PageSpeed Insights.
Tag Manager
Useful for: Marketers, small businesses
How it Connects: Site Kit requests access to your Google Tag Manager container and its subcomponents and then adds GTM snippets to your site’s <head> and <body>.
If you use marketing tags on your site, you can use Site Kit to set up Tag If you use marketing tags on your site, you can use Site Kit to set up Tag Manager easily for your site — no code editing required. Then, manage your tags in Tag Manager. Learn more about Tag Manager.
Optimize
Useful for: Marketers, small businesses
How it Connects: Site Kit adds your Optimize ID to your site’s <head>.
If you want to test variations of your pages, you can use Site Kit to set up Optimize easily—no code editing required. Learn more about Optimize.