Site Kit allows you to easily connect your site to multiple Google services. Search Console is a required service for Site Kit. During initial Site Kit setup, you will be asked to connect your site to an existing Search Console property, or if you do not already have one, Site Kit will create a new property for you. There is also an option to connect to Analytics as part of the initial setup. 

The setup window for Site Kit with the option to connect Analytics
The Site Kit setup window
Step 1 in the set up phase
Step 2 in the set up phase
Step 3 in the set up phase
Congratulations message after setup

Additional modules can be connected from Site Kit > Settings > Connect More Services.

Connect More Services Settings page

The following services can be connected in SIte Kit:

Google Search Console

Useful for: Everyone
How it Connects: Site Kit allows you to connect with an existing account or property or create a new account and/or property.  Once selected it adds a Google Analytics 4 (GA4) script to your site’s <head>, or if you wish you can place your snippet manually, and not allow Site Kit to insert the snippet. For more details, see this guide.

Analytics shows how users navigate your site by showing what pages are popular and how many people see each page. Learn more about Google Analytics.

Google Analytics

Useful for: Everyone
How it Connects: Site Kit allows you to connect with an existing account or property or create a new account and/or property.  Once selected it adds the Analytics script to your site’s <head>, or if you wish you can place your Analytics snippet manually, and not allow Site Kit to insert the snippet. Site Kit will add code for both Universal Analytics (UA) and Google Analytics 4 (GA4). For more details, see this guide.

Analytics shows how users navigate your site by showing what pages are popular and how many people see each page. Learn more about Google Analytics.

Google AdSense 

Useful for: Anyone who wants to earn money using ads
How it Connects: If you already have an AdSense account, Site Kit will connect your site to AdSense. If you don’t have an existing AdSense account, Site Kit prompts you to fill out the AdSense Sign Up form. The plugin can insert AdSense code on your site, and recognising existing AdSense code already placed. . Note that AdSense accounts must be reviewed and approved by the AdSense team before ads will display. For more details, see this guide.

AdSense allows you to earn money by automatically placing ads on your site. If you already use AdSense, you can track ad performance for your site within Site Kit. Learn more about AdSense.

PageSpeed Insights

Useful for: Developers
How it Connects: No code is added to your site. Site Kit shows your site’s PageSpeed Insights results within the dashboard by default. This module is enabled by default.

Understand the real-world performance of your site as experienced by Chrome users; note that metrics may not be shown if not enough real-world users came to your site via Chrome. Get recommendations for optimizing your site speed. Learn more about PageSpeed Insights.

Tag Manager

Useful for: Marketers, small businesses
How it Connects: Site Kit requests access to your Google Tag Manager container and its subcomponents and then adds GTM snippets associated with the account and property you selected to your site’s <head> and <body> by default. If you don’t have an existing Tag Manager account then you can select to create a new account where Site Kit will direct you to the GTM platform to complete this. The plugin can recognize existing Tag Manager snippets, providing you with the option to insert the Tag Manager snippet on your site. For more details, see this guide.

If you use marketing tags on your site, you can use Site Kit to set up Tag If you use marketing tags on your site, you can use Site Kit to set up Tag Manager easily for your site — no code editing required. Then, manage your tags in Tag Manager. Learn more about Tag Manager.

Optimize

Useful for: Marketers, small businesses
How it Connects: Site Kit adds your Optimize ID to your site’s <head>, placed within your Analytics snippet as recommended by Optimize For more details, see this guide.If you want to test variations of your pages, you can use Site Kit to set up Optimize easily—no code editing required. Learn more about Optimize.