See below for help with some of the most common issues that Site Kit users report. If you don’t see the issue that you’re having here, check out our documentation or create a new topic on our WordPress.org support forum.
I'm getting a cURL error during setup
As noted in the Troubleshooting Setup guide, cURL-related errors are the result of a misconfiguration at the hosting level. Reach out to your hosting provider to ensure that your site is able to communicate successfully with https://sitekit.withgoogle.com/.
I'm getting a "The response is not a valid JSON response" error
As noted in the Troubleshooting Setup guide, this is a general WordPress error that can occur for a wide variety of reasons, including plugin conflicts, server errors, REST API errors, or browser extensions. Follow the steps outlined in this guide to resolve.
I'm getting a "Looks like the AMP CDN is restricted in your region" error during setup
As noted in the Troubleshooting Setup guide, this message indicates that you are trying to connect Site Kit from a region where AMP – which is required for Site Kit setup – is restricted. Unfortunately this means that you will not be able to use Site Kit in your region.
I'm getting a "Your site may not be ready for Site Kit" or other error message during setup
The “Your site may not be ready for Site Kit” error message typically includes more details, e.g. Site Kit is unable to place or detect tags on your site. Check out the Setup guide for specific troubleshooting steps for the error message that you are seeing.
My Site Kit dashboard isn't displaying any data
The “Your site may not be ready for Site Kit” error message typically includes more details, e.g. Site Kit is unable to
It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (e.g. just created a new Analytics account) and/or your site is new, and data is not yet available for display.
If you are still seeing this message after a few days, feel free to create a new topic on our WordPress.org support forum.
I set up AdSense in Site Kit, but ads aren't displaying on my site
If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this AdSense guide for more information about the approval process and timeline.
You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking “Check your site status.” This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.
If the AdSense snippet is successfully embedded on your site and both your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance. You can also check the Ads Serving Troubleshooter to highlight any possible causes.
I'm getting an "Analytics: User does not have sufficient permissions for profile" error on my Site Kit dashboard
As noted in the Troubleshooting Analytics guide, this error occurs when the Google account that you used to connect to Analytics with Site Kit does not have permission to access the necessary Universal Analytics data in Google Analytics. Check with an administrator for the Analytics account to ensure that you have Viewer permissions or above for this property in Analytics.
I'm having a different issue with Site Kit
If you’re experiencing a different issue with Site Kit (for example, your data isn’t updating or you’re seeing a blank screen), try the following troubleshooting steps:
- Update to the latest version of Site Kit: In the WordPress administrator menu, go to Plugins > Installed Plugins. If there is a message that says “There is a new version of Site Kit by Google available” in the Site Kit section, click update now to update to the latest version of the plugin.
- Ensure that your site is publicly accessible: For initial Site Kit setup, your site must be publicly accessible with no password protection and cannot be using a maintenance mode or coming soon plugin. Check out the Known limitations in Site Kit guide for more details and other known limitations.
- Ensure that your environment fulfills all minimum requirements: See the Installation requirements guide for more details.
- Try using a different computer to set up Site Kit: Sometimes local software, applications, or settings can impact Site Kit installation.
If you’re still encountering issues, check out our documentation or create a new topic on our WordPress.org support forum.
If you’re still having trouble, feel free to create a new topic on our WordPress.org support forum. Include as much detail as possible about your issue. The support team may request additional details, including your Site Health, which you can learn more about in our Site Kit support guide. Our support team monitors the forums and replies to topics Monday through Friday.
Issues with Google services
General questions or issues about the services that connect to Site Kit (AdSense, Analytics, Optimize, PageSpeed Insights, Search Console, and Tag Manager) are best addressed by the documentation and support for those services, linked below.
- Analytics Help
- Analytics Help Community
- Troubleshoot Analytics problems
- Google Analytics 4 (GA4)
- Tag Assistant – Allows you to check that your site’s Analytics (including Universal Analytics and GA4), Tag Manager, and other tags are working correctly