Introduction
Enhanced measurement enables Analytics to automatically track metrics like file downloads, video plays and form interactions with no extra code required. Site Kit will use these richer metrics in new features that show you insights about how visitors interact with your site. This can be enabled during the Site Kit Analytics setup, from the Site Kit dashboard, or via editing your Analytics settings within Site Kit.
To learn more about enhanced measurement and how to enable it from your Analytics account, see here.
Setting up enhanced measurement
You can enable enhanced measurement when connecting Analytics during setup or by using the Analytics settings if already connected.
Analytics setup
When connecting Analytics with a web data stream that does not have enhanced measurement enabled, you can choose to enable enhanced measurement with the Enable enhanced measurement toggle.
If the web data stream selected already has enhanced measurement enabled then you will see the message below:
Settings setup
Enhanced measurement can also be enabled from within your Analytics settings if you have Analytics connected. To do this, go to Site Kit > Settings > Connected Services > Analytics > Edit and switch on the Enable enhanced measurement toggle.
If you already have enhanced measurement enabled for the connected web data stream, the toggle will not be available and you will see the message ‘Enhanced measurement is enabled for this web data stream.’
Completing setup
Once you enable enhanced measurement, your configured Analytics web data stream will automatically measure interactions on your site in addition to standard page views measurement. The enhanced measurement data can be found in your Analytics account.
If you need further assistance with enhanced measurement, please open a support topic on our WordPress.org support forum.